In 2014 Tiny Prints conducted a brand refresh in an effort to broaden it's customer base and transition from being known as a baby announcement provider to a premium stationery brand.

I had the privilege of leading the design and art direction. This included new logo design, color palette, packaging, copy tone, typography, photo direction and creative marketing execution.

The project was a great success in pushing the brand forward. Upon completion, we created a beautiful 60 page standard guide to help the internal team execute the new branding elements.