Wedding Paper Divas saw an opportunity to reinvent itself as the "New Way to Wedding". Through a strategic refresh we captured a new brand platform focused on “Your Big Day, Your Way”.  I led the design and creative strategy including: new logo design, color palette, packaging, copy tone, typography, photo direction and cross-channel execution.

By focusing on the uniqueness of each couple and giving the brand a more contemporary and editorial look, we were able to capture a vision at Wedding Paper Divas which allowed our targeted audience to create an original wedding experience, and one that promoted an individual and distinctive experience.

The print ad series captured beautiful, romantic designs and successfully promoted the message of how our product is "unique to you", winning an award and recognition by Communication Arts magazine.